Case Study: Zuper x Sora Partners Customer Story
At San Antonio Video Productions (SAVP), we excel in building long-standing relationships with our clients, and Zuper is one of our valued partners. Specializing in Field Service Management (FSM) software solutions, Zuper delivers top-notch custom software to a variety of clients.
The Challenge: Producing Customer Testimonial Videos in the U.S.
Zuper faced a significant challenge in their video marketing strategy: the need to produce frequent customer stories or testimonial videos. While they are equipped to handle video production in-house from their base in India, U.S.-based projects required a local solution. The requirement this time was a testimonial video for their client, Sora Partners, in Orlando, Florida.
The Solution: Cost-Effective, High-Quality Video Production
Our partnership with Zuper started a few years ago with a testimonial video project in San Antonio, TX, and has been flourishing ever since. Whenever Zuper needs a new video produced in the U.S., SAVP steps in with an efficient, cost-effective one-man band setup.
Here’s what our production setup includes:
A 2-camera interview solution
A 3rd camera on a gimbal for dynamic b-roll footage
A key light for perfect subject illumination
A hair light to add depth to the scene
A lavalier microphone for high-quality audio capture
This compact and efficient arrangement allows a single videographer to manage the entire production process, thereby minimizing travel and operational costs.
The Conclusion: Consistent Quality, Minimal Costs
Thanks to our optimized setup, Zuper receives high-quality client testimonial videos while keeping travel and production expenses to a minimum. By working with one consistent video production team, Zuper not only reduces costs but also avoids the uncertainties that come with hiring multiple local crews. This ensures consistent quality across all videos produced.
In the end, this approach is a win-win for everyone involved. Zuper gets top-tier video content at reduced costs, while we at SAVP continue to enjoy a rewarding partnership with an outstanding client.
Want to improve your video marketing strategy with high-quality, cost-effective production? Contact San Antonio Video Productions today and let’s bring your vision to life!
