How Conference Highlight Videos Do More than just Boost Attendance
Introduction
No matter the situation, hosting or marketing a corporate conference is no easy task. If you’re finding yourself in this situation, you’re most likely in need of a Conference Highlight video. These types of corporate event videos are a great way to showcase your company conference, mission & goals as well as highlight key moments for “virtual attendees”.
What makes a great Conference Highlight video?
Let’s start this blog by talking about what makes a GREAT Conference Highlight video. The main goal here is to condense a multiple day event into a 1-5 minute video! It needs to be packed with the usual suspects: Who, What, When, Where & Why as well as give insight to the Presentations you’re having, Attendee Testimonials and also Keynote Speakers attending. Conferences are essential in B2B marketing for increased networking, finding solutions and so much more. Because of this, a great Conference Highlight video needs to do a great job at showcasing what happened and what will be happening in future events.
Using Conference Highlights to Boost Attendance
Boosting attendance is almost always the goal for each years corporate conference and having a Conference Highlight video plays a major part in increasing attendance year-to-year. Believe it or not, even employees that work in multi-national corporations still have to convince their bosses to be able to take the time and attend a conference. By creating this video, you’ll be giving them the tools they need to make it easier to justify the expense (because it’s an expense when you account for travel, hotel, food & ticket prices). Your marketing pitch is convincing your industry that your conference is the bleeding edge, the next step, or tomorrows workforce. You’re sending a message to potential attendees that they must attend if they want to grow in their respective industry.
Our Process – American Clean Power
When American Clean Power reached out to us in May 2022 for their CLEANPOWER Conference, we were ready & equipped to get them the video content they needed for future events. It was a 3-day weekend conference at the Henry B Gonzalez center in San Antonio and they needed a “man-on-the-street” to capture the keynotes, collect b-roll, and attendee testimonials. Our process at SAVP for conferences is really getting to the bottom of what characteristic makes your industry thrive and why your conference exemplifies this. The main messaging will be delivered during the keynote presentations, which will be included in the highlight video as a base outline for your viewers. We’ll also schedule out interviews from attendees, keynote speakers and company leads with pre-planned questions (and sometimes answers), to create a deeper narrative about what happened during the event.
How do attendee testimonials add to the message?
Gathering attendee testimonials is a huge part in boosting future attendance for future events. It gives potential attendees the insight they need to make the decision on whether the event is worth the additional cost of going. Your viewers will be hearing from like-minded individuals who are knee-deep in their respective industry and in turn, your conference highlight video will build credibility for your company as well.
Attracting Keynote Speakers
You may also find value in having the ability to attract amazing Keynote Speakers for your conference. These guest speakers dictate the theme and overall energy for your conference and are crucial for businesses that have an emphasis on company culture. Unfortunately, while the owners of your company are geniuses for doing what they do, 77% of them have some level of anxiety when it comes to public speaking. That’s why Keynote Speakers can seem like a different breed of human, considering they can stay on topic for up to an hour during a presentation, memorize the key points & messages you want to convey and even hype up a dreary crowd at 8AM. They travel the country, going from conference to conference, and they’re booked out many months in advance from the thousands of conferences that happen every year. A highlight video of your conference is also a pitch to them to inform them of what your industry is about and who’s attending, which makes their decision to go, that much easier.
High-Quality Photos and Why it’s Important
I could make a separate blog detailing the importance of high-quality photos, but for now, I want to talk about why high-quality photos are important for your conference. Marketing your conference is much like marketing your business. If you’re employing video content marketing, then it’s also a good idea to get professional photos taken of your event. They’re great for telling a story without the need to watch a video (even if a video with net higher conversions), a good first impression to your corporate event.
Conclusion
That about wraps up this blog. I hope that today you learned the importance of Conference Highlight videos, how they can boost your attendance for future events and beyond that, do more for your potential attendees & keynote speakers. If you’re in the market for a full-service video production team to help you sell your corporate conference, then check out our Conferences, Mixers & Events page, where we showcase video examples, our hourly shooting rates and our video editing rates. Thanks for reading.
