Real-World Applications of Generative AI in Video Editing
Video editing has always been a time-consuming process, requiring meticulous attention to detail and hours of effort to achieve a polished final product. But with the rise of Generative AI, the rules are changing. Tasks that used to take hours—or even days—can now be completed in minutes, opening up new creative possibilities and saving time for creators, marketers, and production teams alike.
Recently, we had the perfect opportunity to put Generative AI to the test on a real-world project. Here’s how this cutting-edge technology helped us transform a holiday-themed video into an evergreen piece for a New Year release.
The Challenge: Making a Christmas Video Evergreen
Picture this: we were tasked with filming a sit-down interview with a wonderful client on her cozy front porch. The setup was perfect—soft, cloudy lighting, great composition, and a warm, personal touch from her Christmas tree and handmade decorations.
The problem? The video was scheduled for a New Year release, and the client wanted it to feel more “evergreen” and less tied to the Christmas season.
There it was—the Christmas tree, right in the middle of our A-Cam shot. A beautiful touch for a holiday vibe, but not ideal for the timeless, all-year-round look the client needed.
In the past, this would have been a tricky situation. Removing the tree would have required hours of manual editing, frame-by-frame adjustments, and a whole lot of patience. But thanks to Generative AI, we were able to solve this problem in a fraction of the time.
How Generative AI Saved the Day
Using Photoshop’s Generative AI, we started by taking a simple screenshot of the interview. With just a few clicks, we were able to remove the Christmas tree from the image entirely.
Here’s how it worked:
Step 1: We captured a still frame from the video featuring the Christmas tree.
Step 2: Using Generative AI in Photoshop, we selected the tree and removed it seamlessly. The AI filled in the background automatically, creating a natural, untouched look.
Step 3: Once the tree was removed in the still image, we brought the edited frame back into the video.
Step 4: By masking around the tree in the video, we ensured that only the tree was removed, leaving the rest of the footage intact.
The result? A perfectly polished video with no trace of the Christmas tree.
What’s even more impressive is how quickly this process was completed. What would have taken hours of manual editing just a year ago was done in mere minutes with the help of Generative AI.
Why Generative AI is a Game-Changer for Video Production
Generative AI is more than just a tool—it’s a game-changer for the video production industry. Here’s why:
Speed: Tasks like object removal, background adjustments, and even color grading can now be completed in minutes instead of hours.
Cost Efficiency: Faster editing means lower production costs, making professional-quality video more accessible.
Creative Freedom: With tedious tasks automated, creators can focus on storytelling and innovation.
Consistency: Generative AI ensures seamless, high-quality edits across projects, reducing the risk of human error.
For marketing teams, CMOs, and business owners, this means faster turnaround times, more engaging content, and the ability to stand out in a crowded digital landscape.
Real-World Applications of Generative AI in Content Creation
The project we worked on is just one example of how Generative AI can be applied in the real world. Here are some other ways this technology is transforming video production:
Removing Unwanted Objects: Whether it’s a stray item in the background or a seasonal decoration, Generative AI can make it disappear.
Enhancing Visuals: AI can upscale video quality, improve lighting, and even add cinematic effects.
Customizing Content for Different Audiences: Need to localize a video for different regions? AI can help replace text, graphics, or even spoken words with ease.
Creating Dynamic Social Media Content: Generative AI makes it easier than ever to create eye-catching, shareable videos for platforms like Instagram and TikTok.
The Future of Generative AI in Video Editing
As Generative AI continues to evolve, the possibilities are endless. We’re already seeing tools that can generate entire scenes, create realistic animations, and even write scripts. For video production teams, marketers, and business owners, this means staying ahead of the curve and embracing new technologies to deliver better content faster.
But it’s not just about speed and efficiency—it’s about creativity. Generative AI is giving us the freedom to experiment, innovate, and push the boundaries of what’s possible in video editing.
Final Thoughts: Embracing the Power of Generative AI
Our experience with this project reinforced one thing: Generative AI is here to stay, and it’s changing the way we create. Whether you’re in video production, marketing, or any other creative field, this technology is a tool worth exploring.
From saving time to unlocking new creative possibilities, Generative AI is revolutionizing content creation—and we’re just getting started.
If you’re ready to take your video projects to the next level, now is the time to embrace the power of Generative AI.
