Company Introduction Videos are Crucial for Business to Survive in 2023
Introduction
In the world of business marketing, video content is increasingly becoming more crucial if you want to grow your following to generate sales. Simply being great at what you do, while having impeccable customer service and relying on word-of-mouth, is not enough if you want to beat your competitors. When it comes to San Antonio, small-to-medium businesses are late to the game in video marketing. Adding more video content to your website will give you the edge you need to turn today’s potential lead into tomorrow’s paying customer. In this blog, we’ll be talking about Company Introductory Videos, the importance of having one, what the process is like to produce the video, distribution and finally your return on investment.
What is a Company Introduction video?
Self-explanatory as it might sound, a Company Introduction video does more for your business than any wall of text currently on your website, will ever do for you. The concept is simple; introduce your business to a potential client in a quick and efficient way, while also providing call-to-actions to generate a new lead/sale. This video is your way to show why your business does more for your clients than the competitor. Are you a mom-n-pop business that commits to creating long-lasting relationships with your clients? Or are you a fully-fledged organization with the capacity to handle bigger projects? Beyond creating a lead, a Company Introduction video is also a great way to highlight key aspects of your business like the services you provide, the staff you employ, the customer support you offer and so much more.
Why is it important to have for your business?
According to HubSpot, 66% of consumers watch video content to learn about a product or brand. That’s nearly 7/10 potential clients making a decision based on what they watch. In other words, if you’re a business in San Antonio without any video content; you’re actively dismissing 7 out of 10 people that are knocking on your door. That may be a harsh way to put it, but trends don’t lie. You’re most likely already aware that search engine optimization is a crucial part in running a business in the modern age, but did you know that having a webpage with embedded video are 53 times more likely to rank on Google’s first page? Google also owns YouTube, a platform with 122+ million users per day, which shouldn’t be surprising to anyone not living under a rock. What is surprising however is that 68% of YouTube viewers watch YouTube to make a purchase decision. Again, there’s that 7/10 number ratio we keep seeing and as more consumers use videos as their main source of content consumption, that number will only grow higher.
The Process - Roadrunner Plumbing
When you’re in need of a plumber, the possibilities are nearly endless when deciding who to hire. You can call your cousin who may or may not fix the problem but won’t break the bank. Or you can hire the #1 business on Google who will charge you an arm and a leg before just for the evaluation. But what if you’re a mom-n-pop business that employs 5-10 plumbers where you’re big enough to provide excellent support but small enough to build a relationship with every client. That’s what Roadrunner Plumbing was when they reached out to us for their Company Introduction video. The process to creating a video for them was straightforward and only took 4 hours of filming. We start by learning more about your company, the owners, what their goals are and how they conduct their business. After assessing their key talking points and creating a call-to-action, we began filming interviews of each person they wanted to include in their video. Putting a face up on the screen humanizes your brand and helps you build trust with your viewers. Each interview is very natural but coached by our producers, so you can be comfortable on camera while delivering the information needed. Afterwards, we spend a few hours collecting supporting footage (b-roll) from your business. Whether that’s going on a run with your employees, showing “how-it’s-made” at the shop, or highlighting your services, b-roll is the key ingredient that tells your viewers, that they’re in good hands. Finally, we create a Call-To-Action at the end of your video. This encourages your viewers take the next step and reach out or call to schedule an appointment.
Where can you distribute a Company video?
Another great thing about video content is that it’s not limited to being posted on your website. It can be repackaged and repurposed for your Instagram, Facebook, TikTok, YouTube, your own Blog or even by creating online advertisements. At San Antonio Video Productions (SAVP), we want to make sure you get the most out of your investment by repackaging your video for all these platforms at no additional charge! The more places you are distributing your video, the more chances you’ll be seen. Why don’t we charge the extra video editing fee for our time? Because if you’re not successful with your video, then we’re not successful with the video we created together. A high-quality video is worthless if nobody views it, so we take the time to optimize your video content for maximum return.
What’s the Return on Investment?
It’s hard to pinpoint a return on investment without discussing the actual investment, right? For our video services at SAVP, your investment is in a range from $750-$1500 for a Single Promotional Video. Adding a video to your landing page can increase conversions by 80% or more! That’s huge. It shows that viewers in 2022/23 care about the brand they’re buying into. Whether that brand is caring, loyal, respectful and knows what they’re doing. If you’re 80% more likely to convert a viewer into a lead, then you’re 80% more likely to generate a sale. Beyond conversion rates, we’ve already discussed how video increases your webpage ranking on Google, but what about brand awareness on other platforms? A survey by the Global Web Index says that 30% of internet users search for products or services on social media. 37% of internet users also follow their favorite brands online. That means that nearly 4 of every 10 people on the web could also find you on social media, not just Google. When you create a Company Introduction video, you’re getting the potential for a massive return on your investment.
Conclusion
As we wrap up this blog, we hope you learned something new about our services, but mostly why we care about our video relationship with you and your company. We believe that it’s essential for every business to implement video marketing to in their daily routine because your success is our success. If you’d like to watch other Company Introduction examples, you can do so by visiting our Single Promotional video page.
