How Do Your Consumers See You?
You’ve worked hard to build your company and you’ve fostered great connections with your clients. Consider a scenario in which your clients have recently been complimenting your work. At the same time, you've been considering increasing your clientele. Having videos of client testimonials is the best way to establish credibility with potential customers. They can highlight the main comments that previous clients made about your services and inspire confidence in your new clients before they even begin working with you. You can enable others to see the foundation you've built and your consistency with the support of your current clients.
What you want out of these videos is simple. You’re telling the story of your company and your clients’ experiences. When planning for this video, you want to keep in mind your values, the services you offer, and how you’ve helped other clients. Then ask yourself, what do you want new clients to know about your brand? What is a pivotal feature you have that makes your current clients come back? Once you've gathered that information, it’s time to represent those answers in a Customer Testimonial Video.
Customer testimonial videos are created when a consumer or client shares their positive experience in a video. In place of a written review, a video testimonial features a consumer discussing their experience with buying your product and hiring you for a specific service. Customers typically share how the company helped them solve a pain point or how it impacted their lives (or job).
When preparing a client to speak on your behalf, make all the preparations for the interview session. Set up questions or a general topic you want your client to speak about. It’s better to stay general so they can speak from experience than to be too specific. It allows for a more natural flow. The best advice is to make it less about sticking to a script and more about your client freely expressing themselves. Allow them to express their admiration as well as their personal pain points. It will allow them to share how you solved their problems and made their work life easier.
Having your clients share their praise for your company through a video testimonial is far more influential and effective than written reviews. Simply put, videos speak a million words. Prospective clients will learn how others perceive your brand and decide whether or not to buy from or work with you. It's about time to start showing others who you are.
